Having a successful law firm requires more than having great attorneys. The communities and prospective clients that you plan to serve must know that your law firm is there and that your law firm will represent them well. The best way to communicate that is by engaging legal content marketing. Here is why legal content marketing is crucial for your law firm.
What You Do
The content on your law firm’s website is very important for engaging prospective clients. First, its important to outline exactly what types of law your firm practices. This helps prospective clients to find your website and determine if you may be a good fit for them. Most people search firms from their cellphones and finding a firm website that is engaging that describes the area of law that they may need help with if helpful for picking up new clients. Additionally, many firms use engaging blogs to draw in potential clients. Blogs are a way for a firm to discuss a particular topic and give a legal opinion to demonstrate how knowledgeable the firm is on the legal issues that people are concerned about. Writing blogs frequently allows a law firm to constantly engage with readers on hot legal issues, which in turns builds a rapport and trust for your law firms ability to represent them. If a reader trusts your opinion and understand your views on the law, then it is easier for them to trust your firm with a case that will likely change their life. Your law firm could also use short question and answers to discuss legal content while also marketing your firms skills. A lawyers answer is a great resource for consumers, and blogs, short Q&As, and descriptions of your practice will provide good legal content marketing.
Who You Are
A nice and professional looking website is the first part of impressing prospective clients. However, once the client is there, you have to keep them there. The client will want to know who you are, most importantly who will represent them in court. Appearance is everything here, that is does your firm appear prestigious and do the attorney’s look strong and confident? The best way to showcase the attorneys is by professional pictures and short biographies about the attorneys experience and legal background. A way to convey information about the firm such as when it was started is by having an About Us section to tell about office locations and when the firm was created to give the prospective client trust and show just how committed your firm is.
How Successful Have You Been
Another great feature of engaging legal content is to have testimonials or stories from past clients about their experience with your law firm. Many people are skeptical about what a lawyer will do for them, especially when they are paying money. However, reading and hearing about success stories from people that are not lawyers that have received positive results will allow clients to connect with your law firm. The court process is scary and a mystery to most people, and having a client be able to explain what type of legal issue that they had and how your law firm helped resolved it is great legal content marketing.
How to Engage in Legal Content Marketing
The things mentioned above such as who you are and what you do as a firm is important for the website. However, getting the information to others requires a little more effort. One way to engage in legal content marketing is through social media. Social media platforms are used throughout the world, and it is a great way for people to learn about your firm. There are tons of social media platforms to advertise your firm for free by simply having an account, and it would be best to use a platform that you can share your law firm’s blog posts or other links to direct traffic back to your firm’s website. People can also follow your law firm’s page on social media and share posts which allows others to see your law firm’s content, and all of these things bring more traffic to your law firm. Another way to engage in legal content marketing is through Search Engine Optimization (SEO). SEO is the process where the sites that people use to search for products, such as Google and Bing, find your website using special technology. When people search Google to look for a law firm, the computer program uses bots to find the keywords of the person’s search to connect them to the type of firm they are looking for. For example, if a person types in “drunk driver lawyer near me,” Google will look for sites that describe themselves as drunk driver lawyers that practice in the area. Therefore it is important to tie the key words into all of your law firm’s website, as it is the tool that will bring traffic to your website. While you can try to ensure that you use SEO, you can also hire a company that deals with SEO to ensure that your website and firm is receiving optimal traffic. A final way to engage in legal content marketing is advertising on the internet. Unlike the other two methods described above, this method does always cost. While lawyers used to advertise their legal services on billboards, another way to do so is by paying to be advertised on the internet. All websites and companies want advertisement dollars, as it allows their site to remain free to public viewers. Advertising also gives companies the chance to be engaged with the public in the most current way. If you have ever typed anything into Google, you will notice that the first few options to click are links to websites with the side note that its an ad. A lot of people would prefer to simply click the option that is at the top of the list as opposed to scrolling through all the options. Sites such as Facebook and Instagram also allow companies to pay them to run ads for certain durations of time. That can be a photo of you with your law firm name and the types of cases that your firm practices or a video. Either way, advertising on the internet is a way to always ensure that your law firm is always open for business.
Conclusion
It is crucial for your firm to engage in legal content marketing. Legal content marketing will grow your law firm by bringing new clients.